Crunch berries

Posted by Dan on Jun 5th, 2009
2009
Jun 5

CrunchBerries

 

Lowering the Bar has the story:

On May 21, a judge of the U.S. District Court for the Eastern District of California dismissed a complaint filed by a woman who said she had purchased “Cap’n Crunch with Crunchberries” because she believed “crunchberries” were real fruit.

The court reasoned:

Thus, a reasonable consumer would not be deceived into believing that the Product in the instant case contained a fruit that does not exist.

It’s pretty obvious what’s going on here.  The Cap’n Crunch people wanted to make their sugary cereal sound healthier, so they made brightly colored cereal balls and put “Berries” on the package.  They advertise to kids during the Saturday morning cartoons.  The kids want their Cap’n Crunch.  The parent, perhaps in a hurry, perhaps not very smart to begin with, chooses Cap’n Crunch with “Berries” instead of Cap’n Crunch without berries.

Leave a Comment




XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.