Regruntled.com

 

I thought this was a spoof at first, but apparently not.  This is wrong on several levels.  From the New Age, pop psych point of view, affirmations are supposed to be  first-person.  This is second-person.  From the behaviorist point of view, the reward is not connected to behavior, so it has no effect on behavior.  It’s just a reward.  And from the marketing point of view, what did you think about the actors?  I wasn’t thinking “Yes!  I want to be that person!”  I was thinking “Jeez, what a loser.”